Viewpoint / Direct Mailers

PROJECT
Viewpoint / Direct Mailers

CLIENT
Viewpoint Construction Software, a Trimble Company, supports the construction accounting, project management and field teams for nearly 8,000 construction companies worldwide with more than 40% of the ENR 400 (Engineering News-Record) on their platforms.

ROLE
Design Layout, Illustration

OVERVIEW
As part of the marketing team, I worked with the Copywriter on creating a series of Direct Mailers. We intentionally created designs that not only engaged the potential client, but was a functional product that was a reminder of the Viewpoint brand. Projects included:

A folded map self mailer and an illustrated notebook that highlights well known buildings and bridges in three industries in the construction market; General Contractors, Specialty Subcontractors and Heavy/Civil Contractors. Other projects included a 3D direct mailers that included a mini speaker, wood coasters, umbrella and Leatherman toolset sent to potential customers in an effort to create a sales opportunity.